Understanding of Googles Adwords keyword tool system is mandatory, if you want to run successful and profitable campaigns on the web. With this tool you will learn how to pick profitable keywords and get the best click pricing on your chosen keyword or phrase. Ranking on the first page is important.
Learn Googles Adwords Keyword Tool To Be Successful
You need to take care when selecting your keywords or phrases, because proper keyword selection will most surely decide the success or failure of your campaigns. In an ideal world, the targeted customer you sent to your site will click your ad, discover your product or service that will fulfil their needs and either make a purchase or generate a lead. But, if a surfer clicks your ad, browses your site then leaves without purchasing or generating a lead, then you lose. Not only did you lose a sale, but you will still hace to pay for the click.
Your goal is a good conversation rate, highly targeted customers to your site, and "visits" that convert to sales or a lead. Now, the Google Adwords keyword tool can certainly help you achieve this. You will need to show patience while choosing your selected keyword keyword phrase for your ad campaigns. Be sure and try to keep your website at the back of your mind during this keyword task. Keywords that appear right, but are not exactly related to your website will do nothing for you, what you need are highly targeted customers, so keep away from keywords that are not directly related. Your chosen keywords should help you to advertise through the Adwords tool campaign. It would be all the more better if these keywords have a wider application than advertising.
How does Google Adwords Keyword Tool Work?
Let's look at this example, if a person provides 'cheap web hosting" on his or her online website and uses "web site hosting" as one of the keywords, this would not be a good choice as an Adword keyword. Customers that are looking for 'web hosting" might confuse your site as one offering more "traditional web hosting", instead of the more targeted keyword phrase "cheap web hosting". They would click on the site and leave without bringing you any business, or a lead. But you would have to still pay for that click. So it is important that you use the Google Adwords keyword tool and focus on those keywords that are directly related to what you offer. In the above example, you must include the word 'cheap web hosting" into each keyphrase as well. By doing this, hungry laser targeted customers looking for cheap web hosting will be automatically get driven to your site, and you have a much better chance of getting the sale or lead.
Google Adwords keyword tool really is a user-friendly tool that will allow you to add new keywords but also take out keywords at any time you want to from your Ad campaign. Another great feature of Google Adword keyword tool is its flexibility. In fact, all the keywords that you find can be changed to a higher or lower price per click
Besides the Google Adwords keyword tool, there is another option called the new keyword elite. You should give it a try. Google Adwords keyword tool really is a great way to make a niche in any market, get the right prices, do the right business and make a neat profit!
To learn more about PPC marketing, you can visit this site and gain valuable information and tips to help you with your online business
Tuesday, June 29, 2010
Saturday, January 16, 2010
Some Advantages and Disadvantages of the Google AdWords Program
Google AdWords is a very cost effective and popular advertising technique provided by Google through which advertisers are able to display their products on the website and its allied sites. The tool is very popular namely because it can reach a wide number of people owing to Google's popularity.
It is also able to control the ad budget of the publishers because they pay only when some user clicks on their ads. Therefore you pay for only what you get. The ads can be created very easily and also edited at their convenience. Google AdWords is very efficient. It takes only a few minutes for the ad to appear on the screen after you have created it.
Advantages
The control of the ad completely rests on the advertiser. The pricing is based on the CPC method which means "Cost per Click". You pay only when you receive clicks. In fact, you also get to decide how much you pay. If you prefer targeting individual sites, then you can opt for Cost per Impression pricing where you pay by impression.
You can set your daily budget. This begins from 1 cent USD. You create and you manage targeted ads. You can also run the ads on the hours and days you choose. Your account will contain a list of the performance of your ads and you can edit your ads based on that.
Sites that provide advertising network are present. This increases your ad exposure thereby helping you to make better ads. Either a single or multiple ads are targeted through single or more key phrases.
There is a Help Center that assists in the maintenance of your account. Since the success and revenue of the AdWords scheme rests on the success of the advertiser therefore Google helps them by providing cost estimations and control pricing methods. AdWords is also updated continuously and all those new modifications shared with the advertiser on his account.
Disadvantages
The first disadvantage of the Google AdWords program is that it is not very helpful to budding businessmen. This means that if you are new to the business, it might take a while for you to learn the tricks of the trade. You might actually end up spending more than your income.
For instance, if your budget rests at $100.00 with $2 for every click, then very easily you might receive around 50 clicks. But this does not necessarily mean sales. In this case, it might be useful to spread the campaign over a period of at least a week. This would bring in more data and you can take a more informed stance at the end of two weeks.
Ads are generally displayed on the right side of the screen. But most people only look at the left side of the screen where the organic listings are displayed. Therefore it might not always be helpful to use Google AdWords. But once your AdWords campaign begins to work out, you might even be featured along with the organic listings on the first page. This definitely helps.
It is also able to control the ad budget of the publishers because they pay only when some user clicks on their ads. Therefore you pay for only what you get. The ads can be created very easily and also edited at their convenience. Google AdWords is very efficient. It takes only a few minutes for the ad to appear on the screen after you have created it.
Advantages
The control of the ad completely rests on the advertiser. The pricing is based on the CPC method which means "Cost per Click". You pay only when you receive clicks. In fact, you also get to decide how much you pay. If you prefer targeting individual sites, then you can opt for Cost per Impression pricing where you pay by impression.
You can set your daily budget. This begins from 1 cent USD. You create and you manage targeted ads. You can also run the ads on the hours and days you choose. Your account will contain a list of the performance of your ads and you can edit your ads based on that.
Sites that provide advertising network are present. This increases your ad exposure thereby helping you to make better ads. Either a single or multiple ads are targeted through single or more key phrases.
There is a Help Center that assists in the maintenance of your account. Since the success and revenue of the AdWords scheme rests on the success of the advertiser therefore Google helps them by providing cost estimations and control pricing methods. AdWords is also updated continuously and all those new modifications shared with the advertiser on his account.
Disadvantages
The first disadvantage of the Google AdWords program is that it is not very helpful to budding businessmen. This means that if you are new to the business, it might take a while for you to learn the tricks of the trade. You might actually end up spending more than your income.
For instance, if your budget rests at $100.00 with $2 for every click, then very easily you might receive around 50 clicks. But this does not necessarily mean sales. In this case, it might be useful to spread the campaign over a period of at least a week. This would bring in more data and you can take a more informed stance at the end of two weeks.
Ads are generally displayed on the right side of the screen. But most people only look at the left side of the screen where the organic listings are displayed. Therefore it might not always be helpful to use Google AdWords. But once your AdWords campaign begins to work out, you might even be featured along with the organic listings on the first page. This definitely helps.
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