by: Diane Nassy
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.
If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s actually pretty easy to lead the poor spider down the wrong path.
It’s not enough to simply depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.
For example, suppose that you have some text on your page that reads “I love Guns ‘N Roses”. There is a good chance that you will either end up with PSAs, because “Guns” is a known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it read something like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start pulling ads that match your site’s theme.
The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in.
When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.
The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more “weight” than those that appear farther down. Tags are also important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well.
The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.
Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.
Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!
Saturday, December 26, 2009
Thursday, December 10, 2009
Google Needs You Right Now
Let me ask you a simple question- what do you think is the number one driving force behind the enormous success of Google?
While you're pondering this for awhile- and may even think of a variety of answers to this question- the bottom line to it is this- Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.
Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.
Content that could be- provided by yourself if you are one of the smart ones that is using Google to your benefit.
Anyone that has been marketing on the internet for knows that Google loves content- and the more the better. But it should be quality content that informs their customers on subjects of their interests.
So, if you are one of the ones who is providing it to them and answering their customers questions- Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.
The more relevant the content- the higher your ranking will be on that subject.
Providing this content isn't difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.
Once you get a few ideas to write about, you can then use this information to provide content for:
* Articles dealing with subjects that are informative or solve a problem.
* Top 5 or top 10 lists that are easy to construct. Like "Top 5 Ways to Market Affiliate Products Online" or "Ten Easy Ways To Lose Weight This Year"
* Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.
So you see, getting a top ten position in Google is actually quiet easy to achieve- if you know how. Once you do know how- then you can take advantage of the system by partnering with Google.
Because in essence that is what you have become- Google's partner. You are providing them with what they want and need in satisfying their customer's demands- while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.
So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings- you could be implementing a few steps in supplying the search engines with what they really want and need.
While all along- you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.
Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.
You may think I'm crazy- but personally, I couldn't care less if my site ranks dead last against my competitors as long as I'm consistently driving targeted traffic to my site from multiple sources.
While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you're getting into sales for the keywords you are targeting?
I have found that by using some proven methods of utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google's ever-changing algorithm works.
Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.
Now remember- these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content- let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.
I don't know about you, but I just don't have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don't have a Ph.D. in search engine science voodoo.
So I'd rather be putting my efforts into methods that I know are getting proven and guaranteed results- and will continue doing so, no matter what changes Google makes.
Because no matter how many changes Google makes the outcome still has to be the same- serving up relevant content better and faster then it's competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.
So the fact is- Google will always need you- so take advantage of this and start writing some of your own quality content today!
While you're pondering this for awhile- and may even think of a variety of answers to this question- the bottom line to it is this- Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.
Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.
Content that could be- provided by yourself if you are one of the smart ones that is using Google to your benefit.
Anyone that has been marketing on the internet for knows that Google loves content- and the more the better. But it should be quality content that informs their customers on subjects of their interests.
So, if you are one of the ones who is providing it to them and answering their customers questions- Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.
The more relevant the content- the higher your ranking will be on that subject.
Providing this content isn't difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.
Once you get a few ideas to write about, you can then use this information to provide content for:
* Articles dealing with subjects that are informative or solve a problem.
* Top 5 or top 10 lists that are easy to construct. Like "Top 5 Ways to Market Affiliate Products Online" or "Ten Easy Ways To Lose Weight This Year"
* Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.
So you see, getting a top ten position in Google is actually quiet easy to achieve- if you know how. Once you do know how- then you can take advantage of the system by partnering with Google.
Because in essence that is what you have become- Google's partner. You are providing them with what they want and need in satisfying their customer's demands- while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.
So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings- you could be implementing a few steps in supplying the search engines with what they really want and need.
While all along- you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.
Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.
You may think I'm crazy- but personally, I couldn't care less if my site ranks dead last against my competitors as long as I'm consistently driving targeted traffic to my site from multiple sources.
While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you're getting into sales for the keywords you are targeting?
I have found that by using some proven methods of utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google's ever-changing algorithm works.
Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.
Now remember- these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content- let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.
I don't know about you, but I just don't have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don't have a Ph.D. in search engine science voodoo.
So I'd rather be putting my efforts into methods that I know are getting proven and guaranteed results- and will continue doing so, no matter what changes Google makes.
Because no matter how many changes Google makes the outcome still has to be the same- serving up relevant content better and faster then it's competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.
So the fact is- Google will always need you- so take advantage of this and start writing some of your own quality content today!
Tuesday, December 1, 2009
How to Sign up for Google Wave
Difficulty: Easy Instructions
Step 1
Since Google Wave is still relatively new, it is still in the test phase and is not open to the public. Currently the only way to sign up for Google wave is to be invited to join.
Step 2
There is a way, however to request an invitation to Google Wave.
First go to the google wave website at wave.google.com
Step 3
Scroll to the bottom of the page and it will say "Google Wave is currently in a limited preview?. And there is a link that says "Request an invitation".
step 4
Click on the link that says "request an invitation" and it will take you to Google Waves Application page. From here all you have to do is fill in some basic information including a small message for the Google Wave team. Be sure to click on the button that says you will provide feedback on Google Wave. The reason they are letting people use Google Wave right now before it comes out to the general public is to get feedback and to fix errors, and they will be more likely to invite you if you are willing to provide the Google Wave team with feedback.
Step 1
Since Google Wave is still relatively new, it is still in the test phase and is not open to the public. Currently the only way to sign up for Google wave is to be invited to join.
Step 2
There is a way, however to request an invitation to Google Wave.
First go to the google wave website at wave.google.com
Step 3
Scroll to the bottom of the page and it will say "Google Wave is currently in a limited preview?. And there is a link that says "Request an invitation".
step 4
Click on the link that says "request an invitation" and it will take you to Google Waves Application page. From here all you have to do is fill in some basic information including a small message for the Google Wave team. Be sure to click on the button that says you will provide feedback on Google Wave. The reason they are letting people use Google Wave right now before it comes out to the general public is to get feedback and to fix errors, and they will be more likely to invite you if you are willing to provide the Google Wave team with feedback.
Saturday, November 28, 2009
What is a wave?
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
Thursday, November 26, 2009
Developer's Preview
"In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content -- it allows for both collaboration and communication. You can also use "playback" to rewind the wave to see how it evolved."
Monday, November 23, 2009
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