Understanding of Googles Adwords keyword tool system is mandatory, if you want to run successful and profitable campaigns on the web. With this tool you will learn how to pick profitable keywords and get the best click pricing on your chosen keyword or phrase. Ranking on the first page is important.
Learn Googles Adwords Keyword Tool To Be Successful
You need to take care when selecting your keywords or phrases, because proper keyword selection will most surely decide the success or failure of your campaigns. In an ideal world, the targeted customer you sent to your site will click your ad, discover your product or service that will fulfil their needs and either make a purchase or generate a lead. But, if a surfer clicks your ad, browses your site then leaves without purchasing or generating a lead, then you lose. Not only did you lose a sale, but you will still hace to pay for the click.
Your goal is a good conversation rate, highly targeted customers to your site, and "visits" that convert to sales or a lead. Now, the Google Adwords keyword tool can certainly help you achieve this. You will need to show patience while choosing your selected keyword keyword phrase for your ad campaigns. Be sure and try to keep your website at the back of your mind during this keyword task. Keywords that appear right, but are not exactly related to your website will do nothing for you, what you need are highly targeted customers, so keep away from keywords that are not directly related. Your chosen keywords should help you to advertise through the Adwords tool campaign. It would be all the more better if these keywords have a wider application than advertising.
How does Google Adwords Keyword Tool Work?
Let's look at this example, if a person provides 'cheap web hosting" on his or her online website and uses "web site hosting" as one of the keywords, this would not be a good choice as an Adword keyword. Customers that are looking for 'web hosting" might confuse your site as one offering more "traditional web hosting", instead of the more targeted keyword phrase "cheap web hosting". They would click on the site and leave without bringing you any business, or a lead. But you would have to still pay for that click. So it is important that you use the Google Adwords keyword tool and focus on those keywords that are directly related to what you offer. In the above example, you must include the word 'cheap web hosting" into each keyphrase as well. By doing this, hungry laser targeted customers looking for cheap web hosting will be automatically get driven to your site, and you have a much better chance of getting the sale or lead.
Google Adwords keyword tool really is a user-friendly tool that will allow you to add new keywords but also take out keywords at any time you want to from your Ad campaign. Another great feature of Google Adword keyword tool is its flexibility. In fact, all the keywords that you find can be changed to a higher or lower price per click
Besides the Google Adwords keyword tool, there is another option called the new keyword elite. You should give it a try. Google Adwords keyword tool really is a great way to make a niche in any market, get the right prices, do the right business and make a neat profit!
To learn more about PPC marketing, you can visit this site and gain valuable information and tips to help you with your online business
Tuesday, June 29, 2010
Saturday, January 16, 2010
Some Advantages and Disadvantages of the Google AdWords Program
Google AdWords is a very cost effective and popular advertising technique provided by Google through which advertisers are able to display their products on the website and its allied sites. The tool is very popular namely because it can reach a wide number of people owing to Google's popularity.
It is also able to control the ad budget of the publishers because they pay only when some user clicks on their ads. Therefore you pay for only what you get. The ads can be created very easily and also edited at their convenience. Google AdWords is very efficient. It takes only a few minutes for the ad to appear on the screen after you have created it.
Advantages
The control of the ad completely rests on the advertiser. The pricing is based on the CPC method which means "Cost per Click". You pay only when you receive clicks. In fact, you also get to decide how much you pay. If you prefer targeting individual sites, then you can opt for Cost per Impression pricing where you pay by impression.
You can set your daily budget. This begins from 1 cent USD. You create and you manage targeted ads. You can also run the ads on the hours and days you choose. Your account will contain a list of the performance of your ads and you can edit your ads based on that.
Sites that provide advertising network are present. This increases your ad exposure thereby helping you to make better ads. Either a single or multiple ads are targeted through single or more key phrases.
There is a Help Center that assists in the maintenance of your account. Since the success and revenue of the AdWords scheme rests on the success of the advertiser therefore Google helps them by providing cost estimations and control pricing methods. AdWords is also updated continuously and all those new modifications shared with the advertiser on his account.
Disadvantages
The first disadvantage of the Google AdWords program is that it is not very helpful to budding businessmen. This means that if you are new to the business, it might take a while for you to learn the tricks of the trade. You might actually end up spending more than your income.
For instance, if your budget rests at $100.00 with $2 for every click, then very easily you might receive around 50 clicks. But this does not necessarily mean sales. In this case, it might be useful to spread the campaign over a period of at least a week. This would bring in more data and you can take a more informed stance at the end of two weeks.
Ads are generally displayed on the right side of the screen. But most people only look at the left side of the screen where the organic listings are displayed. Therefore it might not always be helpful to use Google AdWords. But once your AdWords campaign begins to work out, you might even be featured along with the organic listings on the first page. This definitely helps.
It is also able to control the ad budget of the publishers because they pay only when some user clicks on their ads. Therefore you pay for only what you get. The ads can be created very easily and also edited at their convenience. Google AdWords is very efficient. It takes only a few minutes for the ad to appear on the screen after you have created it.
Advantages
The control of the ad completely rests on the advertiser. The pricing is based on the CPC method which means "Cost per Click". You pay only when you receive clicks. In fact, you also get to decide how much you pay. If you prefer targeting individual sites, then you can opt for Cost per Impression pricing where you pay by impression.
You can set your daily budget. This begins from 1 cent USD. You create and you manage targeted ads. You can also run the ads on the hours and days you choose. Your account will contain a list of the performance of your ads and you can edit your ads based on that.
Sites that provide advertising network are present. This increases your ad exposure thereby helping you to make better ads. Either a single or multiple ads are targeted through single or more key phrases.
There is a Help Center that assists in the maintenance of your account. Since the success and revenue of the AdWords scheme rests on the success of the advertiser therefore Google helps them by providing cost estimations and control pricing methods. AdWords is also updated continuously and all those new modifications shared with the advertiser on his account.
Disadvantages
The first disadvantage of the Google AdWords program is that it is not very helpful to budding businessmen. This means that if you are new to the business, it might take a while for you to learn the tricks of the trade. You might actually end up spending more than your income.
For instance, if your budget rests at $100.00 with $2 for every click, then very easily you might receive around 50 clicks. But this does not necessarily mean sales. In this case, it might be useful to spread the campaign over a period of at least a week. This would bring in more data and you can take a more informed stance at the end of two weeks.
Ads are generally displayed on the right side of the screen. But most people only look at the left side of the screen where the organic listings are displayed. Therefore it might not always be helpful to use Google AdWords. But once your AdWords campaign begins to work out, you might even be featured along with the organic listings on the first page. This definitely helps.
Saturday, December 26, 2009
How to Help Google Make up its Mind
by: Diane Nassy
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.
If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s actually pretty easy to lead the poor spider down the wrong path.
It’s not enough to simply depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.
For example, suppose that you have some text on your page that reads “I love Guns ‘N Roses”. There is a good chance that you will either end up with PSAs, because “Guns” is a known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it read something like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start pulling ads that match your site’s theme.
The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in.
When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.
The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more “weight” than those that appear farther down. Tags are also important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well.
The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.
Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.
Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.
If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s actually pretty easy to lead the poor spider down the wrong path.
It’s not enough to simply depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.
For example, suppose that you have some text on your page that reads “I love Guns ‘N Roses”. There is a good chance that you will either end up with PSAs, because “Guns” is a known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it read something like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start pulling ads that match your site’s theme.
The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in.
When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.
The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more “weight” than those that appear farther down. Tags are also important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well.
The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.
Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.
Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!
Thursday, December 10, 2009
Google Needs You Right Now
Let me ask you a simple question- what do you think is the number one driving force behind the enormous success of Google?
While you're pondering this for awhile- and may even think of a variety of answers to this question- the bottom line to it is this- Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.
Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.
Content that could be- provided by yourself if you are one of the smart ones that is using Google to your benefit.
Anyone that has been marketing on the internet for knows that Google loves content- and the more the better. But it should be quality content that informs their customers on subjects of their interests.
So, if you are one of the ones who is providing it to them and answering their customers questions- Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.
The more relevant the content- the higher your ranking will be on that subject.
Providing this content isn't difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.
Once you get a few ideas to write about, you can then use this information to provide content for:
* Articles dealing with subjects that are informative or solve a problem.
* Top 5 or top 10 lists that are easy to construct. Like "Top 5 Ways to Market Affiliate Products Online" or "Ten Easy Ways To Lose Weight This Year"
* Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.
So you see, getting a top ten position in Google is actually quiet easy to achieve- if you know how. Once you do know how- then you can take advantage of the system by partnering with Google.
Because in essence that is what you have become- Google's partner. You are providing them with what they want and need in satisfying their customer's demands- while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.
So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings- you could be implementing a few steps in supplying the search engines with what they really want and need.
While all along- you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.
Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.
You may think I'm crazy- but personally, I couldn't care less if my site ranks dead last against my competitors as long as I'm consistently driving targeted traffic to my site from multiple sources.
While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you're getting into sales for the keywords you are targeting?
I have found that by using some proven methods of utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google's ever-changing algorithm works.
Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.
Now remember- these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content- let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.
I don't know about you, but I just don't have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don't have a Ph.D. in search engine science voodoo.
So I'd rather be putting my efforts into methods that I know are getting proven and guaranteed results- and will continue doing so, no matter what changes Google makes.
Because no matter how many changes Google makes the outcome still has to be the same- serving up relevant content better and faster then it's competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.
So the fact is- Google will always need you- so take advantage of this and start writing some of your own quality content today!
While you're pondering this for awhile- and may even think of a variety of answers to this question- the bottom line to it is this- Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.
Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.
Content that could be- provided by yourself if you are one of the smart ones that is using Google to your benefit.
Anyone that has been marketing on the internet for knows that Google loves content- and the more the better. But it should be quality content that informs their customers on subjects of their interests.
So, if you are one of the ones who is providing it to them and answering their customers questions- Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.
The more relevant the content- the higher your ranking will be on that subject.
Providing this content isn't difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.
Once you get a few ideas to write about, you can then use this information to provide content for:
* Articles dealing with subjects that are informative or solve a problem.
* Top 5 or top 10 lists that are easy to construct. Like "Top 5 Ways to Market Affiliate Products Online" or "Ten Easy Ways To Lose Weight This Year"
* Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.
So you see, getting a top ten position in Google is actually quiet easy to achieve- if you know how. Once you do know how- then you can take advantage of the system by partnering with Google.
Because in essence that is what you have become- Google's partner. You are providing them with what they want and need in satisfying their customer's demands- while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.
So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings- you could be implementing a few steps in supplying the search engines with what they really want and need.
While all along- you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.
Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.
You may think I'm crazy- but personally, I couldn't care less if my site ranks dead last against my competitors as long as I'm consistently driving targeted traffic to my site from multiple sources.
While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you're getting into sales for the keywords you are targeting?
I have found that by using some proven methods of utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google's ever-changing algorithm works.
Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.
Now remember- these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content- let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.
I don't know about you, but I just don't have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don't have a Ph.D. in search engine science voodoo.
So I'd rather be putting my efforts into methods that I know are getting proven and guaranteed results- and will continue doing so, no matter what changes Google makes.
Because no matter how many changes Google makes the outcome still has to be the same- serving up relevant content better and faster then it's competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.
So the fact is- Google will always need you- so take advantage of this and start writing some of your own quality content today!
Tuesday, December 1, 2009
How to Sign up for Google Wave
Difficulty: Easy Instructions
Step 1
Since Google Wave is still relatively new, it is still in the test phase and is not open to the public. Currently the only way to sign up for Google wave is to be invited to join.
Step 2
There is a way, however to request an invitation to Google Wave.
First go to the google wave website at wave.google.com
Step 3
Scroll to the bottom of the page and it will say "Google Wave is currently in a limited preview?. And there is a link that says "Request an invitation".
step 4
Click on the link that says "request an invitation" and it will take you to Google Waves Application page. From here all you have to do is fill in some basic information including a small message for the Google Wave team. Be sure to click on the button that says you will provide feedback on Google Wave. The reason they are letting people use Google Wave right now before it comes out to the general public is to get feedback and to fix errors, and they will be more likely to invite you if you are willing to provide the Google Wave team with feedback.
Step 1
Since Google Wave is still relatively new, it is still in the test phase and is not open to the public. Currently the only way to sign up for Google wave is to be invited to join.
Step 2
There is a way, however to request an invitation to Google Wave.
First go to the google wave website at wave.google.com
Step 3
Scroll to the bottom of the page and it will say "Google Wave is currently in a limited preview?. And there is a link that says "Request an invitation".
step 4
Click on the link that says "request an invitation" and it will take you to Google Waves Application page. From here all you have to do is fill in some basic information including a small message for the Google Wave team. Be sure to click on the button that says you will provide feedback on Google Wave. The reason they are letting people use Google Wave right now before it comes out to the general public is to get feedback and to fix errors, and they will be more likely to invite you if you are willing to provide the Google Wave team with feedback.
Saturday, November 28, 2009
What is a wave?
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
Thursday, November 26, 2009
Developer's Preview
"In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content -- it allows for both collaboration and communication. You can also use "playback" to rewind the wave to see how it evolved."
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